Hi everyone,

More and more advertisers are measuring results from ChatGPT Ads with the OpenAI Pixel - especially with OpenAI launching ads in Europe.

From today, Consent Studio can apply your visitors' consent decisions to it.

Integration for Web CMP

The OpenAI Pixel grants consent to itself by default, so without a consent management platform in front of it, it starts measuring before your visitor has made a choice (!).

The new OpenAI Pixel Consent API integration in Consent Studio Web CMP puts a stop to that. It withholds consent for first-time visitors, grants it as soon as marketing consent is given, and revokes it again when consent is declined or withdrawn.

You will find OpenAI Pixel Consent API under Integrations in the Web CMP dropdown. Toggle it on and click Save & Publish.

Tag template additions for Consent Studio Launcher

If you use Consent Studio Launcher, our client-side tag manager, it’s good to know that there are two new templates readily available for you:

• The OpenAI Pixel template to install the pixel

• The OpenAI Pixel Event template to send measurement events such as orders and leads

Both work with the integration mentioned above straight away, and the Launcher tag takes care of the consent setup for you.

Consent Studio Monitoring is ready too

Consent Studio now also recognises the pixel's tracking technologies, so they are described automatically in your consent banner and declaration.

Finally

Full setup instructions, including the one line to add if you installed the pixel manually or through Google Tag Manager can be found here.

As always, if you have any questions or run into anything unexpected, our support team is happy to help.

The Consent Studio team